Matt Fenny

Industrial Designer (In training..)

Dieter Rams: Ten Principles

10 commandments to live, sleep and design by!

“an impenetrable confusion of forms, colours and noises.” – Dieter Rams

1. Good design is Innovative

2. Good design makes a product useful

3. Good design is aesthetic

4. Good design makes a product understandable

5. Good design is unobtrusive

6. Good design is honest

7. Good design is long-lasting

8. Good design is thorough, down to the last detail

9. Good design is environmentally-friendly

10. Good design is as little design as possible

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